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Free online events explore how to retain and turn one-time donors into major gift prospects, tips on raising money from affluent prospects, and how independent schools can use their websites to engage constituents

Lessons Learned from Haiti Web Seminar Series

Series Description:

Blackbaud is offering a free web seminar series to help nonprofits build strategies for mobilizing, soliciting, and stewarding supporters during and after times of disaster. Blackbaud experts and partners developed the seminars based off of their work with nonprofit customers who responded to the Haiti earthquake. The series, entitled “Lessons Learned from Haiti,” includes five seminars that will take place March through May.

Part 5:

Lessons Learned from Haiti: Turning One-Time Donors into Major Gift Prospects

This final session of the series will help nonprofit professionals understand the best methods for determining the “crisis” donors who are most likely to be retained, the best strategies to boost retention rates among crisis donors, and the best strategies for moving these retained donors closer to their ultimate giving destinations.

When:

May 5, 2010 at 2:00 p.m. ET

Who:

Presented by Lawrence Henze, Managing Director, Target Analytics, a Blackbaud Company

Where:

Register for the free web seminar and watch recordings of previous sessions from this series at www.blackbaud.com/LessonsLearned. 

Wealth and Philanthropy in America

Event Description:

Join Katherine Swank to learn how to target affluent prospects to sustain your annual and major gift programs. Many of us know the names of America’s wealthiest people and legendary philanthropists. Many nonprofit organizations will look for ways to connect with them, and a few — very few — will succeed. What options does your organization have to acquire major and planned gifts if you aren’t on the short list? Turn your attention to cultivating prospects who are affluent instead of those who are wealthy. The affluent market has been one of the fastest growing in America for more than two decades. It has been estimated that by the year 2010, more than 19 million households in the U.S. will be affluent. Through consistent and meaningful communications with affluent prospects within your constituency, you can strengthen and grow your annual fund and your major donor base.

When:

May 11, 2010 at 2:00 p.m. ET

Who:

Katherine Swank, Consultant, Target Analytics, a Blackbaud Company

Where:

Register for the free web seminar.

Tour of The Shipley School Website

Event Description:

If you work for a K-12 independent school, take a tour of The Shipley School website with Rachel Welsh to find out how the school has been able to engage the entire school community with an interactive website. Welsh, the school's webmaster, will show you first-hand how The Shipley School uses targeted content to publish personalized information to different audiences in real-time. Learn tips and tricks in eCommunication, school marketing, and efficient and effective website management.

When:

May 12, 2010 at 3:00 p.m. ET

Who:

Rachel Welsh, Webmaster, The Shipley School

Kelley Jarrett, Internet Solutions Manager, Blackbaud, Inc.

Where:

Register for the free web seminar.